You only need a traffic count
A simpler privacy-first counter such as Plausible is lighter and cheaper.
Built for the people who have to explain why the number moved
Metrickle is for teams that already know how many people came and now need to know where they got stuck, who they were and why. Find your role to see the question it answers for you and where to start.
Six roles, one set of events
Everyone works from the same data, so a researcher’s survey answer can become a product manager’s funnel filter.
| Role | The question you’re asked | Start with |
|---|---|---|
| Product managers | Where are we losing people, and did the release fix it? | Funnels and goals |
| UX researchers and designers | Why did people struggle here, and who struggled most? | UX research |
| Growth and CRO marketers | Which campaigns convert, and where does checkout leak? | Conversion optimisation |
| Accessibility leads | Does our product actually work for disabled people? | Accessibility analytics |
| Agency and studio leads | Which client needs attention this week, and what do I tell them? | Agencies and portfolios |
| Privacy, security and engineering | Can we ship this without a new risk or a cookie banner? | Cookieless analytics |
Product managers
Where are we losing people, and did the release fix it?
Typical titles: Product managers, heads of product and founders.
You own the numbers for signup, onboarding and upgrade, and you need to know which step to fix next. Metrickle names the step losing the most people, then shows the friction, journeys and survey answers behind it.
Split any funnel or task by app version to see whether a release helped, and ask an AI assistant for a weekly summary instead of building one.
- Funnels and goals with the biggest leak called out and time per step.
- Tasks: success rate and time on task for any start and finish step.
- Journeys and retention, split by platform, app version or accessibility setting.
- Ask Claude over MCP where a flow leaks, with your own access.
UX researchers and designers
Why did people struggle here, and who struggled most?
Typical titles: UX researchers, product designers and content designers.
Usability sessions tell you why, but with a handful of people. Metrickle measures the same tasks on real usage, then lets you ask one question at the moment that matters and watch the sessions behind a low score.
Every survey answer is an event, so “people who found setup hard” becomes a filter on funnels, friction and replays.
- Task success and time on task on live usage, not just in the lab.
- Friction report: rage, dead and error clicks, and u-turns.
- In-app surveys targeted by page, event, app version or accessibility setting, and a feedback widget.
- Heatmaps and replay on the web, with all text masked by default.
Growth and CRO marketers
Which campaigns convert, and where does checkout leak?
Typical titles: Growth marketers, CRO specialists and ecommerce managers.
You already know which campaigns bring people in. Metrickle follows them through to the goal, credits conversions and revenue to the landing source, and shows the friction at the step where they leave.
It runs alongside GA4, so you can keep your ad reporting and add the “why”.
- Campaign attribution from UTM source, medium and campaign, credited to the whole session.
- Revenue per event, summed per page, source and campaign.
- The biggest leak in signup or checkout, with the friction behind it.
- No cookie banner for analytics in cookieless mode.
Accessibility leads
Does our product actually work for disabled people?
Typical titles: Accessibility leads, digital inclusion teams and compliance owners.
Audits tell you what’s wrong in the code. Leadership, and increasingly regulators under the EAA, ADA and Section 508, want to know whether people can get through. Metrickle compares any task, funnel or journey for people using keyboard, zoom, large text or high contrast against people using none.
That turns an audit backlog into a ranked list: fix the step that loses the most keyboard users first, then show the gap closing.
- Accessibility segments on every event, on web and mobile.
- Surveys targeted by setting, so you can ask keyboard users about one step without asking anyone about disability.
- Heatmaps with text summaries and data tables, so the evidence is readable with a screen reader.
- Built to WCAG 2.2 AA, including the survey and feedback UI your users see.
Agency and studio leads
Which client needs attention this week, and what do I tell them?
Typical titles: Agency founders, studio leads and account directors.
You run many apps for many clients. Metrickle starts from the whole portfolio, calls out the biggest movers, and lets you drill into any client with the same playbook.
Each client gets their own workspace and sees only their apps.
- One portfolio of every app across every client, web and mobile.
- A workspace per client with owner, admin and member roles and invite links.
- Allowed origins and rotating write keys per app.
- Accessibility evidence you can offer as a service.
Privacy, security and engineering
Can we ship this without a new risk or a cookie banner?
Typical titles: Data protection officers, security reviewers and engineering leads.
You’re usually the one who has to approve the tool, not the one who asked for it. Metrickle is built so that review is short: cookieless mode stores nothing on the device, and raw IP addresses are never kept in any mode.
Replay is off until the visitor consents, and it masks everything by default.
- Cookieless mode: a salted visitor hash that rotates daily, and no banner for analytics.
- Do Not Track and Global Privacy Control respected, and visitor data erased on request.
- Allowed origins per app, so a snippet copied onto another site can’t send data.
- One script tag on the web and SDKs for iOS, Android, Flutter and React Native, with an open HTTP protocol for everything else.
Who it isn’t for, yet
Metrickle isn’t the right fit for everyone. See how it compares for the detail.
Ad attribution is the main job
GA4 is free and connects directly to Google Ads. You can still add Metrickle alongside it.
You need replay in a native app
The iOS, Android and Flutter SDKs cover screens, friction, surveys and feedback, but native heatmaps and session replay aren’t built yet.
You need flags, experiments or a warehouse
Tools like PostHog cover those. Metrickle doesn’t try to, and isn’t yet proven at billions of events.
Common questions
Who usually sets Metrickle up?
Whoever needs the answer first, often a product manager, researcher or accessibility lead. Adding it is one script tag on the web or one SDK in a mobile app, and a privacy or engineering reviewer can check the settings before it goes live.
Can the whole team use the same workspace?
Yes. Invite people as owners, admins or members. Owners and admins manage apps, keys and settings; members work with the analytics.
Do I need to be technical to use it?
No. Click any row to filter every chart, and funnels, tasks and surveys are built in the dashboard. You can also ask an AI assistant over MCP and have it draft funnels, goals and surveys for you to review.
See where your apps break, and who they break for
Free to start. One script tag on the web, one SDK on mobile, and no cookie banner in cookieless mode.
Start tracking for free