Teams under EAA, ADA or Section 508
Evidence of how disabled users actually get through your product, not just an audit PDF.
Analytics tells you how many came. Metrickle tells you where they got stuck
Google Analytics and Plausible count visitors. Metrickle shows where their journeys break, who they break for and why, including disabled users, across web and mobile, without cookies and without five separate tools. Here’s how it compares, including where it doesn’t win.
Three comparisons people usually make
Pick the tool you use today, or the stack you’d otherwise build.
vs Google Analytics 4
GA4 is built for marketing attribution and ads. Metrickle is built for UX research and conversion.
vs Plausible, Fathom and Simple Analytics
The same privacy stance, plus everything that comes after the pageview.
vs the stack you’d build
Product analytics, heatmaps and replay, surveys and accessibility evidence on one event stream.
Metrickle vs Google Analytics 4
GA4 counts the campaign. Metrickle explains the drop.
GA4 answers “which ads brought people in?” very well. It’s much harder to use it to find out why those people didn’t finish.
| Google Analytics 4 | Metrickle | |
|---|---|---|
| Built for | Marketing attribution and ads | UX research and conversion optimisation |
| Privacy | Cookies by default, so usually a consent banner. Data is processed by Google | Optional cookieless mode, raw IPs never stored, DNT and GPC respected, erasure on request |
| Mobile apps | Through the Firebase SDK, set up separately | Web, iOS, Android, Flutter, React Native and any HTTP client in one portfolio |
| Why people drop off | Mostly inferred from reports and Explorations | Friction, tasks, surveys, heatmaps and replay on the same events |
| Getting an answer | Many questions need a custom Exploration | Click any row and every chart filters to it |
Metrickle vs Plausible, Fathom and Simple Analytics
The same privacy stance, and the research that comes next.
Privacy-first analytics tools count pageviews, referrers and campaigns on a simple dashboard, without cookies. Metrickle matches that: in cookieless mode nothing is stored on the device, raw IPs are never kept, and visitors are counted with a salted hash that rotates daily.
Then it keeps going, with the tools you need once you know how many people came and want to know what happened to them.
- Funnels that name the step losing the most people.
- Task success rate and time on task.
- Friction: rage, dead and error clicks, and u-turns.
- Journeys and retention.
- In-app surveys and feedback, heatmaps and replay (these need standard mode and consent).
- SDKs for iOS, Android, Flutter and React Native, and HTTP for anything else.
Metrickle vs the stack you’d otherwise build
Four tools’ worth of research, on one event stream.
To get what Metrickle does, a team would usually combine several products, then try to join their data.
| Job | Usually done with | In Metrickle |
|---|---|---|
| Funnels and retention | Mixpanel, Amplitude or PostHog | Funnels and goals, journeys and retention |
| Heatmaps, replay and rage clicks | Hotjar, Microsoft Clarity or FullStory | Friction report and heatmaps and replay (web) |
| NPS and CSAT surveys | Hotjar Surveys or Sprig | In-app surveys on web and mobile |
| Accessibility evidence | axe or manual audits | Accessibility segments on real usage. Keep auditing too: audits find problems in the code, Metrickle shows who they affect |
- Answers are events. “People who gave a 2” becomes a filter on funnels, journeys, friction and replays. Across separate tools, that join is very hard.
- Ask Claude. The MCP server lets an AI assistant read your analytics and draft funnels, goals and surveys for you to review.
- One portfolio for every app across every client, for agencies and multi-app teams.
See whether your product works for disabled users
Every event records the accessibility settings on the device: keyboard navigation, zoom, large text, high contrast, forced colors and reduced motion. On mobile it adds the screen reader. So you can ask “do keyboard users finish checkout at half the rate of everyone else?” of any task, funnel or journey.
General analytics, replay and survey tools don’t record these settings by default, so you’d have to instrument and join them yourself. Metrickle records settings, never diagnoses, and never asks about disability.
When another tool is the better fit
Metrickle is younger than most of the tools on this page. Here’s where it’s weaker today.
Replay in native apps
The iOS, Android and Flutter SDKs are new, and native heatmaps and session replay aren’t built yet. Screens, friction, surveys and feedback work now.
Very large scale
PostHog and Amplitude are proven at billions of events. Metrickle isn’t there yet.
Product engineering tools
PostHog also offers feature flags, experiments and a data warehouse. Metrickle doesn’t try to.
Price
Microsoft Clarity and GA4 are free. If cost is the deciding factor, start there. Metrickle competes on the insight you get, not on price.
Comparisons are based on each product’s publicly documented features as of September 2026. Product names are trademarks of their owners.
Common questions
Can I run Metrickle alongside Google Analytics?
Yes. Metrickle is its own script tag and doesn’t interfere with GA4. Many teams keep GA4 for ad attribution and use Metrickle to find out why people drop off.
Do I still need a cookie banner?
Not for Metrickle in cookieless mode: nothing is stored on the device and raw IPs are never kept. Surveys and replay stay off in that mode, because they need memory and consent.
Does Metrickle replace an accessibility audit?
No. Audits and tools like axe find problems in your code. Metrickle shows how people using keyboard, zoom, large text or a screen reader actually get through your app, so you can see which problems matter most. Use both.
Can Metrickle detect screen readers on the web?
No. Browsers deliberately hide it, and we don’t try to guess. On the web Metrickle reports sustained keyboard navigation instead. The mobile SDKs read the screen reader setting from iOS and Android directly.
Find where journeys break, and who they break for
Across web and mobile, without cookies and without five separate tools. Free to start.
Start tracking for free