You know the rate, not the reason
Checkout converts at 2%. You can see which step people leave at, but not what happened on that step.
A Plausible alternative for when you need to know why, not just how many
Plausible is excellent at what it does: a lightweight, cookieless count of visitors, sources and goals. If that’s all you need, stay. This page is for when you need what comes after, such as why people drop off, who it happens to and what changed after a release, without giving up the privacy stance that made you choose Plausible.
Funnel: Checkoutacme.com · cookieless mode · last 30 days
Visitors48,210
Converted4.1%
Stored on deviceNothing
Cart100%
Delivery64%
Payment31%
Paid27%
Biggest leak: Delivery → Payment (−52%)
Same privacy stance, one question further: 38% of people who left at Delivery hit a form error on the postcode field first.
Keep what you chose Plausible for
People pick Plausible because it respects visitors: no cookies, no personal data, no consent banner for analytics. Metrickle’s cookieless mode works the same way.
Visitors are counted on the server with a salted hash of the day, the site, the IP address and the browser, so nobody can be followed from one day to the next. The raw IP address is never stored.
- No cookies or local storage with one attribute on the script tag.
- Raw IP addresses never stored, user agent reduced to browser, operating system and device type.
- Do Not Track and Global Privacy Control respected by default.
- Visitors, sources, campaigns and goals on one dashboard, as you’re used to.
Signs you need more than a traffic count
None of these are criticisms of Plausible. They’re questions it was never designed to answer.
A release cost you, and revenue told you first
Sign-ups dropped after a deploy and nobody noticed for a week. You want a verdict on key flows after every release.
You ship apps too
Your product lives on iOS, Android or Flutter as well as the web, and you want one view of it.
Someone asks if it works for disabled people
A customer, a procurement form or the European Accessibility Act asks for evidence, and a pageview count isn’t it.
You’re running five tools
Plausible for traffic, Hotjar for heatmaps, Typeform for surveys, Mixpanel for funnels, and no way to join them.
You need to follow people past sign-up
Activation and retention matter more than visits now, and that means tying events to a signed-in person.
Plausible and Metrickle, side by side
| Plausible | Metrickle | |
|---|---|---|
| Built for | Simple, privacy-friendly web traffic analytics | UX research and conversion: why people drop off, and who for |
| Cookies | None | None in cookieless mode. Standard mode keeps an anonymous id in browser storage for returning visitors and retention |
| Goals and funnels | Goals, custom properties, and funnels and revenue on the Business plan | Goals and funnels with time per step and the biggest leak on every plan, task success rates from Growth |
| Why people leave | Outside its scope | Rage, dead and error clicks, u-turns and form errors. Surveys, heatmaps and replay in standard mode, replay with consent |
| Accessibility | Not measured | Every event carries the device’s accessibility settings, so any funnel can be split by them |
| Releases | Annotations | A verdict on protected flows after every release, and a case with the lost revenue when one breaks |
| Mobile apps | Web-first. Apps can send events through its API | SDKs for iOS, Android, Flutter and React Native, in one portfolio with your websites |
| Open source | Yes, with a self-hosted Community Edition | No. Hosted only |
| Script size | Very small | 11 KB gzipped, deferred |
Where Plausible wins
Plenty of sites should stay on Plausible. Here’s when.
Open source and self-hostable
If you need to run analytics on your own servers, or want to read every line, Plausible lets you. Metrickle is hosted only.
Lighter and simpler
Plausible’s script is a fraction of the size, and its single dashboard is easier to read. Metrickle does more, and that has a cost.
EU-owned and EU-hosted
Plausible is an EU company with data held in the EU. Metrickle runs on Cloudflare’s network. If EU-only hosting is a requirement, that matters.
Mature and focused
Plausible has done one thing well for years. Metrickle is newer, and parts of it, such as native app replay, aren’t built yet.
Cookieless where it counts, standard where you need more
Counting without storage has the same limits in any tool. A visitor who comes back tomorrow counts as new, so returning visitors and multi-day retention don’t work, and surveys and replay need storage and consent.
Metrickle lets you choose per app. Most teams run their marketing site cookieless, with no banner needed for analytics, and their signed-in product in standard mode, where people have already agreed to terms and retention matters.
Switching without losing your footing
Run both for two weeks
Add the Metrickle script tag with
data-cookielessnext to Plausible’s. Neither interferes with the other.Expect small differences
Visitor counts won’t match exactly: bot filtering and hashing differ between tools. Trends should agree. If they don’t, check both scripts load on every page.
Rebuild your goals
Recreate your Plausible goals as Metrickle goals, then join them into the funnel you couldn’t see before.
Keep your history
Metrickle doesn’t import Plausible data. Export your Plausible stats before you cancel, and keep them for year-on-year comparisons.
Common questions
Will my visitor numbers match Plausible’s?
Closely, not exactly. Both count visitors with a daily salted hash, but bot filtering and edge cases differ. Run both for a couple of weeks and compare trends rather than exact totals.
Do I need a cookie banner?
In cookieless mode Metrickle stores nothing on the device, so it gives a banner nothing to ask about on its behalf. Whether you need one overall depends on the rest of your site and where you operate. Confirm that with whoever advises you.
Can I self-host Metrickle?
No. Metrickle is hosted only. If self-hosting is a requirement, Plausible Community Edition is a good choice.
Can I keep Plausible for traffic and add Metrickle for the rest?
Yes. They don’t interfere. Some teams keep Plausible on the marketing site and add Metrickle to the product, where funnels, friction and accessibility matter most.
Can I import my Plausible history?
Not today. Export your stats from Plausible before you cancel, and keep them for comparison.
How much does it cost?
The Free plan covers three apps and 100,000 events a month, with funnels, friction, the accessibility split and one protected flow. Paid plans add volume, replay and heatmaps. See pricing.
Keep the privacy. Add the why.
Cookieless analytics with funnels, friction and accessibility on top. Free to start, no banner needed for analytics.
Start free